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Friday, January 15, 2010

Butterfly Marketing Information


Butterfly Marketing is viral marketing - utilising the ripple effect or the power of small incremental changes to create momentum.  Mike Filsaimes's strategy is excellent  for internet marketing as you have the power of millions of potential people you can reach out to. The trick is to find a narrow focus so that your target is clearly in focus, as opposed to going for a scatter gun approach and trying to hit anything and everything. 


It's important to remember that your internet marketing efforts are all about sales - and looking at what bricks and mortar stores do will give you a clue as to how you should approach the task.You don't see supermarkets selling high ticket items such as diamond rings and you don't see jewellery shops selling baby clothes. 


It is important in internet marketing as in any type of sales that you identify and understand your target market. It would be pointless for example to create a website which sells thermal underwear and try to market it in Hawaii or  to sell surfboards to Switzerland. The WWW. is as big as the world and the users of the web are are the most diverse group you can target. This is both good and bad. Good in the sense that you have a huge variety of products, demographics and countries to choose from  - bad in the sense that without a clear game plan and target you wlll likely waste your efforts by aiming too wide. 


This is why it is necessary to do your research thoroughly, find a market then narrow that market down to the smallest window you can which still has a reasonable amount of potential buyers. Once you have done all these things then you can put the power of Butterfly Marketing to work for you. The method will only work once you have a targetted audience on which to unleash the viral marketing effect.


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