What is Butterfly Marketing?

Butterfly Marketing  is a term coined by the internet marketer Mike Filsaime around 4 years ago.   The butterfly reference  comes from the famous "chaos theory" of the 1980's.  It's a zen concept which says that the flutter of a single butterfly can have a ripple effect all over the world. So, one tiny movement or change can multiply into a tidal wave of change. 

Butterfly marketing is built around this concept and even though the product may be out of date now, as every month or even week a new internet marketing product is launched - the principals still apply.  Mike Filsaime hooked into a method of making small incremental changes to websites and other internet marketing methods in order to create much larger surges of traffic as the net effect grew.  He called this the Viral Exponent or Vx measurement of growth over time. His Butterfly Marketing Manuscript which explained how this works was a best seller on Clickbank for quite some time.

The Butterfly method provided automated tools which helped internet marketers to create websites and membership sites quickly and easily.  The power of this type of viral marketing is demonstrated by web 2.0 applications such as Twitter, Facebook and Utube where the growth factor (or Vx) is exponential. What begins as a small rumble grows to a deafening roar as more people attract even more.

Internet marketing tactics and products change rapidly and the software provided with the initial offering of Butterfly Marketing would not be out-dated. Technology has advanced very quickly in the area of online marketing over the past 12 months and membership site softeware is now relatively cheap and readily available. However, the basic premise of the Butterfly method still holds good as it is based on hard mathematical data which has proven that ever increasing small changes can create an eventual surge. Some of today's most popular internet marketers or "gurus" as they like to be known are Frank Kern, Anik Singal and Jeff Walker - who have recently taken the running from Mike Filsaime who has not released an updated version of Butterfly Marketing for quite some time.