What is Internet Marketing?

Internet Marketing is a term which refers to promoting and or selling products either physical or digital and services through the medium of the internet.  This type of online marketing has grew steadily through the first decade of 2000 with a massive increase in both online sellers and buyers in the past 3-4 years.  There are many ways to go about conducting online marketing -  from using paid search via search engines (Google or Yahoo) Pay Per Click or PPC,  to using your internet skill so to drive free traffic to your offers. This skillset is termed SEO or search engine optimisation. Both these methods are complex and require time and effort to master them and there is no "quick fix" or magic formula to success.

Although this may not be what you have heard or wish to hear - the best way to learn and succeed at internet marketing is the same as with most things in life. Work hard and practice. There are some excellent courses available to help you learn the skills you require and there are also some very poor information being sold to the unsuspecting "newbie".  Luckily over the past 2 or 3 years software has evolved at a fast rate and has become much easier and intuitive, which means that learning much of the daunting technology is not necessary. These days websites are built on autopilot using free software such as WordPress or any number of open source website builders.

Likewise, HTML is a snap these days and many online marketers don't know it and don't care as it is not a requirement as WYSWYG (what you see is what you get) editors take care of all the HTML editing in the background. Image editing, video production, article writing and ebook creation have become almost push button too. Having said that, none of these tools or simplifications will help you if you don't understand the basics of how search engines operate and how you must structure your content in order to have it placed in front of your potential customers.